Sep 29, 2026
The Four Killers of Every Good Intention
Why the gap between knowing and doing isn't a character flaw. It's an ambush.
Read on Substack →
Josiah
Crowell.
I help people and brands be seen clearly.
About
Depending on who you ask, I'm a few different things.
To my current clients, I'm the consultant they call when they need to see the big picture, a sounding board for the lonely work of leadership, and a photographer and videographer who builds the assets that help sell their business while they sleep.
I write about the work of becoming. I photograph people who build things. I help brands say what they mean.
It's all one thing, from different angles.
I wrote The Wisdom Forge because I got tired of reading books that never changed the week that followed. The book is the system I built for myself.
Working between Edmonton and wherever the story is. My first book, The Wisdom Forge, is forthcoming. My translation of Marcus Aurelius, Meditations, is out now from Wisdom Forge Press.
Work With Me
01 / Owners
Consulting
For owners who need someone to tell it to them straight.
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Consulting
I ran the company. Now I'm the advisor I needed, and wish I had.
Outside perspective, strategic counsel, and someone who will tell you the truth - for owners running companies that matter.
Start a conversation →02 / Brands
End Goal Media
Video, Social, Photo, Web.
Creative work for brands that care how they show up.
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Photo
Video
Web
Social
The Book
A Field Manual
The Wisdom Forge
Ten years building things. One system for the work of becoming.
Fourteen chapters on extracting wisdom, tempering character, and building a legacy worth remembering.
Visit the book siteSubstack
Writing on the territory between knowing and doing.
May 10, 2026
Your Bookshelf Is a Gold Mine You Never Excavated
You don't need more books. You need to mine the ones you already own.
Read on Substack →
May 6, 2026
What 15 Years of Self-Help Failure Taught Me
The full arc. From the Toyota Corolla to the airport to the question that broke the cycle.
Read on Substack →
Selected Work
Common Questions
Who is Josiah Crowell?
Josiah Crowell is a Canadian strategic consultant, editorial portrait photographer, and author based in Edmonton, Alberta. His consulting practice advises business owners and includes embedded CMO work for multiple international audio brands. His photography practice produces editorial portraits for people known for what they do - founders, executives, makers, authors, artists - shot on location in the spaces where they work. He is the author of The Wisdom Forge, a forthcoming book and system for personal development that synthesizes cognitive science, behavioral research, and more than a decade of operator experience, and the translator of Meditations: The Complete Edition, a new translation of Marcus Aurelius from the Greek, published by Wisdom Forge Press. He also runs End Goal Media, a creative services agency.
What does Josiah Crowell do?
Three things. First, strategic consulting and fractional CMO work: strategic advisory for business owners running companies with real complexity, plus embedded CMO engagements with international audio brands. Second, editorial portrait photography: portraits for people known for what they do - founders, executives, makers, authors, artists - shot on location in the spaces where they work. Third, writing: The Wisdom Forge, his forthcoming book; his translation of Marcus Aurelius's Meditations; and his Substack. Underneath all of it is operator experience. Josiah founded and ran a national retail company as its CEO, opening 22 locations in total, with 16 at full strength and 98 employees. He has been the CEO being approached by consultants, and he has been the CEO who needed a real sounding board and didn't have one. That experience is what the consulting practice is built on.
Where is Josiah Crowell based?
Edmonton, Alberta, Canada. Most of his consulting and photography clients are outside Edmonton - across Canada, the United States, and internationally. He meets clients in person around Edmonton, and works with everyone else by phone and video.
How do I get in touch?
For consulting inquiries, the fastest path is the qualifying form on the consulting page, or call (587) 415-6777. For photography bookings, visit portraitsbyjosiah.com, editorial portrait photography based in Edmonton. For creative services (video, social, photo, web), visit endgoalmedia.com. For general inquiries or press, email j@josiahcrowell.com.
Contact
For consulting, speaking, press, and everything else.
Or direct: j@josiahcrowell.com ยท (587) 415-6777